You've seen the seal on the jar: Only DME™ is 90 Minutes Fresh. But what exactly does that mean? We've shed some light with an infographic that shows the difference between Alpha's DME™ Virgin Coconut Oil versus the typical factory made coconut oil. The biggest difference is the degradation zone, the time between husking the nut and pressing. Factory pressed oil has a zone of about two weeks, including storage at the plantation, time on truck, and storage at the factory. Alpha's DME™? 90 minutes. That's the hand pressed difference.